In 1931 Siena hosted the first trade show of wine: the Vino Nobile had an incredible success. Many companies of the area started to switch their production from Chianti to Vino Nobile. Only 7 years after the Vino Nobile was officially born it was founded a Cantina Sociale to help promote the Montepulciano’s wine produced also by the smaller winemakers.
In 1966 the Vino Nobile gained the DOC title (Denomination of Controlled Origin) and in 1980 it was upgrade to the DOCG (Denomination of Controlled and Guarenteed Origin).
Today the Vino Nobile is a well known and appreciated wine all around the world.